For · Now booking free visibility audits
Be there
when they ask.
First they asked Google.
Now they ask AI tools like ChatGPT, Claude, Perplexity and Gemini.
We help online stores get recommended when shoppers ask ChatGPT, Perplexity or Gemini what to buy. We fix the product pages AI reads, and we run the ads inside ChatGPT.
What we do
Shoppers now ask AI what to buy, and it answers with a short list of brands. We get online stores onto that list.
Who it’s for: ecommerce brands with a live store and products in stock, that want to show up when shoppers ask ChatGPT, Perplexity, Gemini or Claude. What we do: fix the product pages AI reads, and run the ads that appear under the answer.
How we work01AI Visibility
We find the shopping questions where AI doesn’t name you, work out what your pages are missing, and write those facts in. So AI can describe, compare and recommend your products.
Explore AI Visibility02ChatGPT Ads
Ads inside ChatGPT. We plan the campaign, write a few versions of each ad, and build the page people land on.
Explore ChatGPT Ads03Product page content
Sizes, specs, materials and comparisons, written as plain text that an AI answer can quote. We write it, design it and put it on your site.
What AI needs from a page04Buying guides and sources
AI answers quote other websites. We write buying guides those answers can quote, and we fix the listings that describe you wrong.
05Measurement
We ask AI the same shopping questions every month and record who it names, so you can see what changed. We run the same check on ourselves.
See our own scorecardDon’t take our word for it. Ask them about us.
Opens in a new tab and asks: What is Slate (setinslate.com), and how does it help ecommerce brands?
Question copied. If it isn’t filled in, paste it.
What AI does
with one question.
AI doesn’t hand shoppers ten blue links. It compares, decides and names a few brands. Here’s how that answer gets built, and where you can be in it.
Which moisturizer is best for sensitive, dry skin?
Here’s a shortlist based on ingredients, skin type and routine:
- 01Example brand A$38 · ★ 4.6[1]
- 02Example brand B$24 · ★ 4.4[2]
- ??Type your brand name here
Illustrative. Not an actual AI response.
- 01
It starts with a buying question.
Specific, practical, and phrased the way people actually choose in your category.
- 02
AI writes the shortlist.
It compares products and names the few it can describe with confidence. Everyone else is left out.
- 03
Every claim leans on a source.
Product specs, reviews, buying guides, retailer pages. If yours don’t say it clearly, someone else’s will.
- 04
That’s the gap we close.
We find the questions you’re missing from, fix the information behind them, and check the answers again.
Our work, on example products.
We invented these products to show the method. Your real products get the same treatment.
“Will this carry-on fit my airline’s cabin limit?”
Cabin approved
55 × 35 × 23 cm
Including wheels and handles
Product pageAfter the edit
The Cabin Case
The page had no measurements, so AI left it off the list.
Concept study
Will this irritate sensitive skin?
The page should sayFragrance-free · pH 5.5 · patch-tested
The Night Cream
Shoppers with sensitive skin ask what’s not in the cream. The page has to say it.
Concept study
- ComfortMake room for slow mornings.
- TemperatureSleep cooler, all summer.
- LongevitySofter every wash.
Slow Mornings
Three reasons people buy sheets, three ads, and one page that answers all three.
Will this carry-on fit my airline’s cabin limit?
The Cabin Case
Hard-shell carry-on, graphite
Cabin approved. A lightweight shell built for weekends away.Fits a 55 × 35 × 23 cm cabin limit, wheels and handles included.
- SizeCabin size55 × 35 × 23 cm
- WeightLightweight2.9 kg
- WarrantySee terms10 years
The edit, live
Before and after. The question needed a number. Now the page has one.
Concept study
Will it fit under my kitchen cabinets?
The page should say38 cm tall, with the water tank on
The Home Espresso
The shopper is measuring a gap under a cabinet. The page has to give the height.
What sheets are best for hot sleepers?
Linen and percale both breathe well. Linen tends to run cooler and softens with every wash.
Sponsored, separate from the answer
Example brand
Make room for slow mornings.
Below the answer
Ads show up under the answer. They can’t buy a place inside it.
Studio conceptThe Weekender Guide
A buying guide built around the question shoppers really ask.
Free toolCheck your product page
Paste a link. Fourteen checks, the same ones we run on a first audit, in a few seconds.
Swipe
Free · No sign-up · Live
Ask about your product.
Paste a product link and the question your shoppers ask. Claude answers it using only your page, then shows what it couldn’t find.
Two founders.
Hands on.
Slate is small on purpose. You talk to the people who research your questions, make the changes and read the results.
How we work
Before AI search
#2
on Google for “espresso machine repair Idaho Falls”, for Moose Ridge Coffee. July 2026.
First they asked Google.
Now they ask ChatGPT, Claude, Perplexity and Gemini.
Ethan researches the questions and makes the page changes. Dmitry leads delivery, tracking and measurement. Before AI search, we did the same job for Google results.
Get to know usFAQ
Something else? hey@setinslate.com
What is AI visibility?
It’s whether AI tools like ChatGPT mention your brand when shoppers ask what to buy, how they describe you, and whether they link to your site. Some people call this work GEO (generative engine optimization) or AEO (answer engine optimization).
How is this different from SEO?
Both need pages that load, say useful things and get the product facts right. SEO is about ranking in Google’s results. AI visibility is about being named in AI answers, and about the websites those answers quote. The two work together.
Do ChatGPT ads improve our organic AI visibility?
No. Ads don’t buy a place in AI answers. We run the two as separate projects, with separate reports.
Can you guarantee recommendations or sales?
No, and be careful with anyone who does. AI answers change, and results depend on your category, products, site and budget. We commit to doing the agreed work, measuring it clearly and reporting it honestly.
How much does it cost?
It depends on the work. After the free audit, we scope the project to your catalog and goals. You get a written scope and price before anything starts.
What happens on the free audit?
Fifteen minutes, live. You bring one product page and two or three questions your customers ask before buying. We look at the AI answers together and talk through what your page could explain better.
There’s no written report afterwards. The audit is a conversation.
Who is a good fit?
Online stores that are already selling, with products in stock and someone who can approve changes to the site. For ads, you also need a ChatGPT ads account that OpenAI has approved, and a test budget you’re comfortable with.
How soon will we see changes?
Page edits go live as soon as you approve them. AI answers update on their own schedule, so we re-check the same questions over the following weeks and report what moved and what didn’t.