Slate Free visibility audit

AI Visibility

Make your products easy to recommend.

AI can only recommend what it can describe. We find the product details missing from AI buying answers, write them into your pages, and check the answers again.

Get a free visibility audit X-ray a product page
Visibility check · The Cabin CaseIllustrative

Will this carry-on fit my airline’s cabin limit?

  • Full dimensionsNot on the page. The question can’t be answered.Missing
  • Wheels and handles included?The detail that decides it.Missing
  • Weight“Lightweight” can’t be compared.Vague
  • Warranty“See terms” links to a PDF.Vague
  • Shell materialPolycarbonate, stated clearly.Clear

4 gaps between this page and the question.Fictional product.

If it isn’t written down, it can’t be compared.

AI answers a buying question by reading what’s been published about the products in it. Pages that say less get named less.

  1. 01

    Missing facts

    Sizes, materials, compatibility and care live in a photo, a PDF, or nowhere. A shopper’s question needs them in plain text.

  2. 02

    Vague claims

    Premium. Cabin approved. Lightweight. Words like these can’t answer a specific question, so the answer goes to a page that can.

  3. 03

    Thin sources

    Answers lean on buying guides, reviews and retailer pages. If nothing credible describes your product, there’s nothing to cite.

What an answer can actually read.

Scroll. The line reads this product page the way a crawler does: text in the page counts, everything else doesn’t.

  • Name and priceThe Cabin Case, $295
  • “Cabin approved”A claim, not a measurement
  • DimensionsOnly inside the size chart image
  • Shell materialPolycarbonate, in plain text
  • WarrantyBehind a PDF link
  • ReviewsLoaded later by JavaScript

2 of 6 facts readable. The one the shopper asked about isn’t.

store.example/cabin-case

The Cabin Case

$295

Cabin approved. A lightweight shell built for weekends away.

Size chart

ShellPolycarbonate

Warranty: see terms (PDF)

★★★★★Reviews loading…

Find what’s missing. Fix the page.

Research tells us which questions matter. The page work is the part most reports skip, and it’s the part we do ourselves.

  1. Buyer-question research

    We choose the questions shoppers actually ask in your category, and record who gets named, how products are described and which sources are cited.

    • Tracked questions
    • Competitor map
    • Cited sources
    01

  2. Product page fixes

    We write the missing facts into your pages: specifications, sizing, compatibility, care and comparisons. Clear for people first, which is also what makes them usable by AI.

    • Edited copy and specs
    • Facts as text
    • Your approval first
    02

  3. Sources and citations

    Answers lean on more than your site. We write buying and comparison guides worth citing, and identify corrections for listings and retailer pages that describe you wrong.

    • Buying guides
    • Listing corrections
    • Category sources
    03

  4. Repeat measurement

    The same questions, asked again on a schedule, compared against the baseline. Answers vary, so we look for patterns, not a single screenshot.

    • Dated checks
    • What moved
    • Next step
    04

Swipe

One question. A clearer page.

The smallest version of the work, start to finish. Flip the page to see exactly what the edit adds.

  1. 01

    The shopper asks. “Will this carry-on fit my airline’s cabin limit?”

  2. 02

    The gap. “Cabin approved” gives no measurements, and the shopper needs the full size.

  3. 03

    The edit. 55 × 35 × 23 cm, wheels and handles included, written into the page as text.

  4. 04

    The recheck. Ask again: is the product named, are its dimensions right, which sources are cited?

Will this carry-on fit my airline’s cabin limit?

A graphite hard-shell carry-on suitcase on a gray studio background

The Cabin Case

Hard-shell carry-on, graphite

Cabin approved. A lightweight shell built for weekends away.Fits a 55 × 35 × 23 cm cabin limit, wheels and handles included. A lightweight shell built for weekends away.

  • SizeCabin size55 × 35 × 23 cm
  • WeightLightweight2.9 kg
  • WarrantySee terms10 years, shell and wheels

Illustrative edit on a fictional product. These are checks we would make, not claimed results.

Same questions. Repeated checks.

Every check records the question, the tool, the date and the answer. A different answer doesn’t prove one edit caused it, so we report patterns, including where nothing moved.

Illustrative tracking sheet for a fictional product
Buying questionBaselineWeek 4Week 8
Best carry-on for a week in Europe?
Which carry-on fits most airlines?
Hard-shell or soft-shell carry-on?
Lightest carry-on with a long warranty?
Best carry-on for business travel?

Not mentionedMentionedMentioned and linkedIllustrative. Fictional product, not client data.

By category

Travel
Dimensions with wheelsWeightCapacityWarrantyAirline fit
Beauty
Ingredients as textWhat’s left outSkin typeHow to use it
Home
Dimensions in contextClearanceCareNoise and power

FAQ

Something else? hey@setinslate.com

How is this different from SEO?

Clear, accessible content helps both. AI visibility looks specifically at the answers shoppers get, the products those answers describe, and the sources they lean on. It works alongside your SEO rather than replacing it.

Which AI tools do you check?

ChatGPT and Perplexity by default, because that’s where a lot of product research happens. If another tool matters in your category, we add it to the question set.

Do you edit our store directly?

With your access and your approval. Nothing goes live on your store until you’ve signed off on it.

What can you guarantee?

The agreed research, the page work and honest reporting. We can’t guarantee AI recommendations, rankings, traffic or sales, and nobody honestly can.

Book a free audit