Slate Free visibility audit

AI visibility for travel brands

When they ask which bag fits.

AI visibility for luggage and travel brands: the sizes, weights and warranties that decide a travel shortlist, written where an answer can read them.

What travel shoppers ask

The questions that build the shortlist in your category. We track the ones that matter to your catalog.

  1. Which carry-on fits most airlines’ cabin limits?
  2. Is a hard-shell or soft-shell suitcase better?
  3. Lightest carry-on with a long warranty?
  4. Is waxed canvas actually waterproof?
  5. Best weekender bag that fits under a plane seat?
  6. Which suitcase survives checked baggage?

What an answer needs from your page

Six facts that decide most travel answers. If your page doesn’t say them in plain text, someone else’s will.

  1. 01

    Exact dimensions

    Including wheels and handles, in centimetres and inches.

  2. 02

    Weight

    Empty, in kilograms. “Lightweight” can’t be compared.

  3. 03

    Capacity

    In litres, not “roomy”.

  4. 04

    Materials

    Shell, lining, zips. What’s it made of, specifically.

  5. 05

    Warranty

    Length and what it covers, on the page, not in a PDF.

  6. 06

    Airline fit

    Which cabin limits it meets, stated plainly.

Concept study

The Cabin Case

A carry-on whose product page said “cabin approved” and nothing a shopper could check.

Read the study
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