Slate Free visibility audit

AI visibility for beauty brands

When they ask what’s gentle enough.

AI visibility for skincare and beauty brands: the ingredients, skin types and routines that decide a beauty shortlist, written where an answer can read them.

What beauty shoppers ask

The questions that build the shortlist in your category. We track the ones that matter to your catalog.

  1. Which moisturizer is best for sensitive, dry skin?
  2. Fragrance-free night cream under $40?
  3. Will this irritate my skin?
  4. Can I use this with retinol?
  5. Moisturizer that won’t clog pores?
  6. Is this safe to use every day?

What an answer needs from your page

Six facts that decide most beauty answers. If your page doesn’t say them in plain text, someone else’s will.

  1. 01

    Full ingredient list

    As text, not a photo of the box.

  2. 02

    What’s left out

    Fragrance, alcohol, essential oils. The answer turns on it.

  3. 03

    Skin type

    Who it’s for, and who it isn’t for.

  4. 04

    How to use it

    When, how much, with what, and what not to combine.

  5. 05

    Size and price per ml

    So it can be compared fairly.

  6. 06

    Claims with reasons

    “Gentle” next to why it’s gentle.

Concept study

The Night Cream

A moisturizer sold as “gentle” to people who needed to know exactly what that meant.

Read the study
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