Concept study · Travel
The Cabin Case
A carry-on whose product page said “cabin approved” and nothing a shopper could check.
The question
“Will this carry-on fit a budget airline’s cabin limit?”
The gap
What the page said, and why an answer couldn’t use it.
- “Cabin approved”A claim, not a measurement. An answer can’t compare it to an airline’s limit.
- Size chart imageThe dimensions existed, but only inside a picture. Crawlers read text.
- Warranty PDF“See terms” linked to a PDF. The answer skips what it can’t open.
- Reviews widgetLoaded by JavaScript after the page, so a crawler never saw them.
The edit
Written into the page as plain text, where a crawler can read it.
- Size55 × 35 × 23 cm, wheels and handles included
- Weight2.9 kg
- Warranty10 years, shell and wheels
- ShellPolycarbonate
How we’d measure it
The same five questions, asked monthly. The marks below are illustrative.
- Best carry-on for a week in Europe?
- Which carry-on fits most airlines?
- Hard-shell or soft-shell carry-on?
- Lightest carry-on with a long warranty?
- Best carry-on for business travel?
What it shows
- 01
The question needed a number, so the page needed a number.
- 02
Facts in images and PDFs don’t count. Put them in the text.
- 03
Re-ask the same five questions monthly. One answer is a data point.
A concept study on a fictional product, written by Slate to show how we work. Not client work and not a claimed result.
