# Slate

> AI visibility and ChatGPT ads for ecommerce brands. Two founders in Miami Beach, Florida. hey@setinslate.com

Slate helps ecommerce brands show up when shoppers ask AI what to buy. We find the product details missing from AI buying answers, write them into product pages ourselves, and check the answers again on a schedule. We also plan and run ChatGPT ad campaigns, including the creative and the landing page. Ads and organic answers are separate work, reported separately. We don’t guarantee rankings, recommendations or sales. Every engagement starts with a free 15-minute live audit and gets a written scope and price before anything begins.

## Pages

- [Slate](https://setinslate.com/): Slate helps ecommerce brands show up in AI answers and reach shoppers through ChatGPT ads. Start with a free 15-minute visibility audit.
- [AI visibility for ecommerce](https://setinslate.com/ai-visibility): We find the product details missing from AI buying answers, write them into your pages, and check the answers again.
- [ChatGPT ads for ecommerce](https://setinslate.com/chatgpt-ads): ChatGPT ad campaigns for ecommerce brands: planning, creative, landing pages and weekly reporting.
- [How we work](https://setinslate.com/how-we-work): Audit, baseline, build, measure. How Slate works with ecommerce brands, what we need from you, and how pricing is set.
- [About](https://setinslate.com/about): Slate is two founders in Miami Beach helping ecommerce brands show up when shoppers ask AI what to buy.
- [Free product page checker](https://setinslate.com/checker): Paste a product link and see what an AI answer can and can’t find on the page: the facts, the structured data and crawler access. Free, no sign-up.
- [Journal](https://setinslate.com/journal): Short, sourced notes on AI answers, ChatGPT ads and product pages, from the work.
- [Our AI visibility scorecard](https://setinslate.com/scorecard): How AI answers describe Slate, measured with the same fixed-question method we use for clients, and published whether it moves or not.
- [Free AI visibility audit](https://setinslate.com/audit): A free 15-minute live review of one product and two or three shopper questions. See how AI describes your product, together.
- [Work](https://setinslate.com/work): Concept studies on fictional products, labeled as such.
- [AI visibility for travel brands](https://setinslate.com/for/travel): AI visibility for luggage and travel brands: the sizes, weights and warranties that decide a travel shortlist, written where an answer can read them.
- [AI visibility for beauty brands](https://setinslate.com/for/beauty): AI visibility for skincare and beauty brands: the ingredients, skin types and routines that decide a beauty shortlist, written where an answer can read them.
- [AI visibility for home brands](https://setinslate.com/for/home): AI visibility for home and kitchen brands: the dimensions, clearances and care that decide a home shortlist, written where an answer can read them.

## Journal

- [Two AIs, one carry-on question.](https://setinslate.com/journal/two-answers-one-carry-on): We asked ChatGPT and Perplexity the same buying question. Both answers turned on one product detail.
- [What AI needs from a product page.](https://setinslate.com/journal/what-ai-needs-from-a-product-page): The facts, words and structure that let an answer describe your product with confidence.
- [ChatGPT ads for ecommerce: what we know.](https://setinslate.com/journal/chatgpt-ads-for-ecommerce): How the ads appear, how campaigns are built, and what to have ready before you start. From OpenAI’s own documentation.
- [GEO for Shopify stores, in order.](https://setinslate.com/journal/geo-for-shopify): Where to start if your store runs on Shopify: metafields, structured data, robots.txt and the descriptions themselves.

## People

- Ethan Huntsman, Co-founder & CEO
- Dmitry Maly, Co-founder & COO, leads delivery